Maria Perez
UX Director
I am a UX Director with 20 years of experience in Digital Communication and Video games, specializing in demonstrating the value of user experience in product success. Proficient in leading a diverse team of professionals, including UX, UI, and UXR specialists, while supervising multiple global projects at leading international technology companies like Netflix or King, using English as the daily professional language.
Expert in developing innovative processes and strategies that prioritize empathysing with users, build a unique communication, and exceptional visual design.
Committed to accessibility and fostering a collaborative team environment. A people-focused leader with a growth mindset, dedicated to building trust within the team while balancing business needs with team well-being and growth. Renowned for empathy, curiosity, creativity, and courage, adept at navigating conflicts and complex situations to support and elevate team performance.
Key Highlights of my role:
1. Leadership
As a UX Director, my mission is to lead, mentor, and grow a talented team of UX, UI designers, and Researchers. I am passionate about hiring and building the dream team, ensuring that each member has the tools and support needed to excel in their role.
My leadership style is rooted in empathy, fostering trust within the team, and embracing a growth mindset. I believe in understanding individual perspectives, building strong, trusting relationships, and encouraging continuous learning and development.
2. UX Work
I have developed and implemented efficient processes that allow our team to work in a cohesive and effective manner, ensuring that every project is executed with the highest quality and consistency. I am a strong advocate of methodologies like Design Thinking, which enable us to deeply empathize with our users and make informed, user-centered decisions.
Currently, I oversee all company projects, totaling six, ensuring that each meets our high standards of quality. Additionally, I am hands-on with product development when necessary, bringing my expertise and skills to ensure the project's success.
Effective UX work involves understanding user needs through research and designing intuitive interfaces. Key elements include organizing information clearly, ensuring accessibility, and conducting usability tests to refine designs. I collaborate across disciplines and iterate continuously, all while maintaining empathy and cultural awareness to deliver inclusive and engaging user experiences.
3. UI ART
I specialize in creating intuitive and visually appealing interfaces that enhance player experience. My work spans HUDs, menus, iconography, and interface animations, tailored to each game's unique needs.
3. User Research
User Research is a crucial component of user-centered design, as it allows us to deeply empathize with our users and effectively test our designs. It is vital to identify the optimal moments for its use and clearly define the objectives we want to achieve with each research effort.
User Research is a powerful tool when used strategically. While it is essential to listen to our users, it is important to remember that they should not make decisions for us. By being objective and focusing on the learnings we want to obtain, we can equip our team with the necessary information to make more informed decisions and achieve success.
By integrating User Research into our design process, we not only enhance the user experience but also strengthen our team's ability to innovate and solve problems effectively. This enables us to create products that not only meet user needs but also exceed their expectations.
A very important practice is planning and creating testing plans. This allows us to have the upcoming months organized, manage time efficiently, and provide clarity to the product and the rest of the team.
4. Accessibility
In today's digital landscape, accessibility is not just a feature—it's a fundamental aspect of good design. For me, ensuring that digital products are accessible to everyone is of paramount importance. Accessibility enhances the user experience for all users, not just those with disabilities. By implementing accessible design practices, we create products that are more intuitive, flexible, and easier to use for everyone.
My mission is to empower the UX team and the entire organization to prioritize accessibility.
I achieve this by:
Conducting Specialized Training: I offer specific courses aimed at enhancing the team's understanding and implementation of accessible design principles.
Product Testing with Disabled People: Testing our products with disabled individuals provides invaluable insights and ensures that our designs are truly inclusive.
Fostering Empathy through Personal Interaction: Meeting and interacting with people with disabilities is the best way to build empathy and design for a global audience. Understanding their challenges firsthand allows us to create solutions that meet real-world needs.
By championing accessibility, we not only comply with standards but also create products that stand out for their usability and appeal. Let's work together to build a more inclusive digital future!
Get in touch!
Thank you for visiting my page! If you have any questions, project inquiries, or just want to chat about design, feel free to reach out. I'm always excited to connect with new people and explore potential collaborations. Let's bring your ideas to life together!